BMW i VISION DEE

THE ULTIMATE COMPANION.

BMW i VISION DEETHE ULTIMATE COMPANION.

Immersive, innovative, intuitive – the BMW i Vision Dee embodies our vision of the future of digital mobility:

Dee stands for Digital emotional experience
She’s a digital companion that interacts emotionally with you and accompanies you on a journey between physical and virtual reality
A milestone on the path to our next model generation, the NEUE KLASSE, coming in 2025

BMW i Vision Dee Vision vehicle "Get to know DEE" film

THE EXTERIOR DESIGN.

The classic sporty sedan with the three-box design combines minimalist forms with a new dimension of individualisation and emotional character – digital features replace analogue elements.

Headlights and BMW kidney form a uniform graphic surface.

Topshot view from BMW i Vision Dee.

Deliberately minimalist design.

Digital icon with a smile.

E Ink technology for different exterior colours.

"BMW i Vision Dee shows what’s possible when hardware and software are combined. This allows us to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and for BMW, also: the fusion of the virtual experience with genuine driving pleasure.”
Oliver Zipse (CEO, BMW Group)

DIGITAL HIGHLIGHTS OF THE BMW i VISION DEE.

EXTENDED LARGE-SCALE HEAD-UP DISPLAY WITH BMW MIXED REALITY SLIDER.

BMW i Vision Dee Vision vehicle BMW Mixed Reality Slider

The BMW Mixed Reality Slider is the central operating control that gradually transforms the windscreen into a full-scale portal to a digital experience.

Shy-Tech touch sensors on the instrument panel allow the driver to set 4 different levels for the digital content to be projected on the windscreen
The levels start with driving-relevant information, adding content from the communications system, moving on to an augmented reality projection, right up to entering a fully virtual world

FURTHER DIGITAL TECHNOLOGIES.

Interactive Communication

Phygital Icons

E Ink Technology

Your personal avatar

BMW i Vision Dee Vision vehicle interactive communication

The ultimate companion, BMW i Vision Dee has a voice full of personality that can also be heard outside the vehicle. She intelligently responds to you and the surroundings.

To put the digital experience in the foreground, the reduced design language of the exterior is replicated in the interior
Whether while driving or on a virtual journey with BMW i Vision Dee, voice interaction is the most important mode of operation
Through dialogue a natural and emotional relationship between human and vehicle is developed

BMW i Vision Dee Vision vehicle phygital icon

BMW i Vision Dee is a distinctive companion that shows emotions. Her headlights and closed BMW kidney grille form a uniform physical-digital (phygital) surface on which she visually expresses her emotions through animated facial expressions.

BMW i Vision Dee Vision vehicle E Ink technology

BMW i Vision Dee also displays her character visually to the outside world. Thanks to innovative E Ink technology, her exterior colour can be customised – according to your wishes and the situation.

BMW i Vision Dee recognises you, intelligently adapts to you and welcomes you with your personal avatar on the driver’s side windows. By automatically opening the doors, she welcomes you in a personalised way.